Founded in Los Angeles in 2020, CIDER believes that dressing is not just a style choice, but an extension of emotions.

With "Dare to Wear What You Feel" as its brand DNA, CIDER creates trendy fashion that exudes attitude and emotional tension, accumulating a wide influence globally.

It boasts over 5 million loyal followers on Instagram and over 10 billion views on TikTok. Furthermore, CIDER is loved and admired by celebrities and bloggers worldwide.

(BLACKPINK, TWICE, Lady Gaga, Sabrina Carpenter, Aespa, IVE, Kaia Gerber, etc.) CIDER has been featured multiple times in authoritative fashion magazines such as *Teen Vogue*, *Glamour*, and *InStyle*, and in 2024, it was listed on *Fast Company*'s annual "Brands That Matter" list, serving as a source of inspiration for young people's travel, social, and everyday outfits.